For over a half-century Black Jewell® has been bringing snack lovers a better tasting popcorn! The Better Taste comes from our one-of-a-kind, small Heritage Black Corn kernels. These heirloom kernels feature thin light hulls that virtually disintegrate, and they pop bright white with a richer, crispier popcorn taste. Grown on Family Farms throughout the Midwest, our Black Jewell® popcorns are packed with more protective antioxidants than yellow or white popcorn kernels, have a lower fat content, and all of our popcorn is verified Non-GMO.