Privacy Policy

Last Updated: August 28, 2026

Black Jewell Popcorn (“Black Jewell,” “we,” “us,” or “our”) respects your privacy and is committed to transparency about how information is collected, used, and shared when you visit blackjewell.com (the “Website”), purchase products through our online store, contact us, or otherwise interact with us online.

This Privacy Policy describes the types of information we may collect, how we use that information, circumstances in which information may be shared with third parties, and the privacy choices that may be available to you.

1. Information We Collect

The information we collect depends on how you interact with the Website.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Mailing address
• Billing and shipping addresses
• City, state, and ZIP code
• Telephone number
• Questions, comments, and other messages
• Information submitted through our contact forms
• Information related to orders or customer service requests
• Other information you choose to provide when communicating with us

When you contact Black Jewell through the Website, we may use this information to respond to your inquiry and provide the requested assistance.

Order and Transaction Information

When you make a purchase through the Black Jewell online store, we may collect or receive information associated with your order, including:

• Name and contact information
• Billing address
• Shipping address
• Products ordered
• Order amount
• Order date
• Transaction and order identifiers
• Payment status
• Shipping and fulfillment information
• Information concerning returns, replacements, refunds, disputes, or customer service requests

Payment information is processed through our payment processor as described below.

Information Collected Automatically

When you visit the Website, certain technical and usage information may be collected automatically by our Website and third-party service providers.

Depending on your privacy choices, browser configuration, and the services being used, this information may include:

• Internet Protocol (IP) address
• Browser type and version
• Device type
• Operating system
• Referring website or source
• Pages viewed
• Date and time of visits
• Approximate geographic location derived from an IP address
• Interactions with Website pages, links, forms, products, and content
• Advertising and campaign attribution information
• Cookie and similar technology identifiers

Some of this information is collected through cookies, pixels, scripts, local storage, and similar technologies.

2. How We Use Information

We may use information collected through the Website to:

• Operate, maintain, and secure the Website;
• Process, administer, and fulfill online purchases;
• Process payments and refunds;
• Send order confirmations, shipping notices, and other transaction-related communications;
• Provide customer service;
• Respond to questions, comments, and other requests;
• Provide information about Black Jewell and our products;
• Detect and prevent fraudulent or unauthorized transactions;
• Maintain transaction, tax, accounting, and business records;
• Understand how visitors find and use the Website;
• Analyze Website traffic and visitor interactions;
• Improve our Website, products, content, customer experience, and marketing;
• Measure the effectiveness of advertising and promotional campaigns;
• Support advertising, attribution, and remarketing activities where permitted;
• Detect and prevent fraud, abuse, security incidents, and technical problems;
• Maintain records of privacy choices and consent where applicable;
• Comply with applicable legal obligations;
• Establish, exercise, or defend legal rights; and
• Carry out other purposes disclosed when information is collected.

3. Cookies and Similar Technologies

The Website uses cookies and similar technologies to operate the Website, remember privacy preferences, understand how visitors interact with our content, provide embedded functionality, and measure advertising and marketing performance.

We organize these technologies into categories that may include:

Necessary Cookies. These technologies are required for security, Website operation, shopping and checkout functionality, and recording your privacy choices. Because they are necessary for the Website to function, they may not be disabled through our privacy preference controls.

Functional Cookies. These technologies support enhanced Website functionality and personalization.

Analytics Cookies. These technologies help us understand Website traffic and how visitors interact with the Website.

Advertising Cookies. These technologies may be used for advertising, attribution, conversion measurement, remarketing, and related marketing activities.

Where required, optional cookies and similar technologies are used according to the privacy choices you make through the Website.

For a current list of cookies and tracking technologies identified on the Website, including providers, purposes, categories, and typical durations, please review our Cookie Transparency page.

4. Cookie and Privacy Choices

You can use the Website’s Privacy Preferences controls in the footer to select which categories of optional cookies and tracking technologies you permit.

Necessary technologies remain active because they are required to operate the Website, provide essential functionality, support shopping and checkout, maintain security, and remember your privacy selections.

You may change your selections later using the Privacy Preferences controls in the website footer.

You may also configure your browser to block or delete cookies. Browser-level controls operate separately from Black Jewell’s Website privacy controls and may affect Website functionality, including shopping or checkout features.

5. Google Analytics

We use Google Analytics to understand Website traffic and visitor interactions.

Google Analytics may collect information about how visitors find and use the Website, including pages viewed, interactions, device and browser information, approximate location information, and other usage data.

Depending on your privacy choices and Google’s configuration, Google Analytics may use cookies or similar technologies.

Our current cookie inventory identifies Google Analytics cookies including:

• _ga
• _ga_*
• _gid
• _gat*

We use analytics information to evaluate Website performance, understand how visitors interact with our content, and improve the Website and our marketing efforts.

6. Google Tag Manager

We use Google Tag Manager to manage certain scripts, tags, analytics services, and marketing technologies used on the Website.

Google Tag Manager acts as a system for deploying and managing other Website technologies. Technologies loaded through Google Tag Manager may have their own information collection practices and consent requirements.

Where applicable, we configure our privacy management systems to control optional technologies according to the privacy choices you make.

7. Advertising and Google Ads

We may use Google Ads and related conversion-tracking technologies to understand whether our advertising results in visits, purchases, or other interactions with the Website.

These technologies may also support advertising measurement, campaign attribution, audience measurement, and remarketing.

Depending on your privacy choices and Google’s configuration, Google may receive information about your browser, device, Website activity, advertising interactions, purchases or conversions, and related identifiers.

Our current cookie inventory identifies advertising-related technologies including:

• _gcl_au
• IDE

Advertising technologies are treated as optional technologies through our Website privacy controls where appropriate.

Information received by Google is also subject to Google’s own privacy practices.

8. Embedded Content and YouTube

The Website may contain videos and other content provided by third parties.

We use YouTube, a service provided by Google, to make video content available through the Website. When YouTube content is loaded or played, Google may receive information about your device, browser, IP address, and interaction with the video.

Depending on your privacy choices and Google’s configuration, YouTube may use cookies or similar technologies.

Our current cookie inventory identifies YouTube-related cookies including:

• YSC
• VISITOR_INFO1_LIVE

Other third-party embedded content may operate in a similar manner. Your interactions with third-party services are also subject to the privacy practices of those providers.

9. Contact Forms and Customer Communications

When you contact Black Jewell through the Website, we may collect information such as your name, email address, mailing address, city, state, telephone number, and the contents of your message.

We use this information to review and respond to your request, provide customer service, and maintain appropriate business records.

Information submitted through a contact form may be processed by service providers that assist us with Website hosting, form processing, spam prevention, email delivery, customer communications, or related business functions.

Please do not submit sensitive personal information through a general Website contact form unless specifically requested.

10. Online Store, Orders, and Payment Processing

Black Jewell operates an online store through the Website that allows customers to purchase Black Jewell products.

When you place an order, we may collect information necessary to process and fulfill your purchase, including:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Products purchased
• Order amount and transaction information
• Shipping and fulfillment information
• Order history
• Information related to returns, refunds, disputes, or customer service requests

We use this information to process purchases, administer orders, arrange delivery, communicate with customers, maintain transaction records, provide customer service, and comply with applicable legal, tax, and accounting requirements.

Payment Processing Through Stripe

Black Jewell uses Stripe as a third-party payment processor for online transactions.

When you submit payment information during checkout, payment-related information is transmitted to and processed by Stripe. Depending on the payment method and transaction, this information may include credit or debit card information, billing information, payment method details, transaction amount, transaction date, and information necessary to authenticate, authorize, process, or prevent fraud associated with the transaction.

Black Jewell does not need to receive or store your complete payment card number in order for Stripe to process your payment. We may receive information from Stripe concerning the transaction, such as payment status, transaction identifiers, payment method type, and information necessary for order administration, accounting, refunds, disputes, fraud prevention, and customer service.

Stripe may also use cookies, device information, IP addresses, and other technologies where necessary to provide its payment, security, authentication, and fraud-prevention services.

Stripe processes personal information in connection with its payment services according to its agreements with merchants, applicable law, and its own privacy practices.

For additional information about how Stripe processes personal information, please review Stripe’s Privacy Policy.

Order Fulfillment

We use order information to:

• Process and confirm purchases;
• Collect and administer payments;
• Ship and deliver products;
• Send order and shipping communications;
• Process returns, replacements, and refunds;
• Detect and prevent fraudulent transactions;
• Maintain transaction, tax, and accounting records;
• Respond to customer service inquiries; and
• Comply with applicable legal and regulatory requirements.

We may disclose information necessary to complete an order to service providers involved in payment processing, ecommerce operations, shipping, delivery, fraud prevention, Website hosting, accounting, and other services necessary to complete or administer your transaction.

11. How We Share Information

Black Jewell does not disclose personal information to third parties merely for their independent use except as described in this Privacy Policy, with your direction or consent, or as otherwise permitted or required by law.

We may disclose information to service providers and business partners that perform services for us or support our Website and business operations, including providers involved with:

• Website hosting and infrastructure;
• Website analytics;
• Advertising and campaign measurement;
• Contact form processing;
• Email delivery;
• Spam and security protection;
• Embedded video and media;
• Ecommerce and shopping services;
• Stripe and other payment-processing providers;
• Fraud prevention and transaction security;
• Shipping, delivery, and order fulfillment;
• Accounting and transaction administration; and
• Professional, technical, or administrative services.

These providers may receive only the information reasonably necessary to perform the relevant services or as otherwise permitted by applicable law and our agreements with them.

We may also disclose information when we reasonably believe disclosure is necessary to comply with applicable law, legal process, or governmental requests; investigate fraud or security incidents; protect the rights, property, or safety of Black Jewell, our customers, visitors, or others; or establish, exercise, or defend legal claims.

If Black Jewell or relevant business assets are involved in a merger, acquisition, financing, reorganization, sale, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

12. Sale, Sharing, and Targeted Advertising

Black Jewell does not sell personal information in exchange for money.

However, certain privacy laws define terms such as “sale” or “sharing” broadly enough that some uses of advertising cookies, pixels, or similar technologies may qualify even when no money is exchanged for personal information.

Our use of Google advertising and related technologies may involve the disclosure of online identifiers, device information, Website activity, advertising interactions, or conversion information to advertising and analytics providers.

Where required by applicable law, you may use our Privacy Preferences controls in the website footer to opt out of optional advertising technologies.

Payment information provided to Stripe for the purpose of completing a transaction is used to facilitate payment processing and related payment, security, fraud-prevention, and transaction services. Our use of Stripe to process your requested transaction is separate from our use of optional advertising technologies.

13. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.

For example, order and transaction information may be retained as necessary to:

• Administer and document purchases;
• Provide customer service;
• Process returns, refunds, or disputes;
• Prevent fraud;
• Maintain tax and accounting records;
• Establish or defend legal claims; and
• Satisfy applicable legal and regulatory requirements.

Contact information and other communications may be retained for a reasonable period based on the nature of the request and our business or legal needs.

Retention periods vary according to the type of information, the purpose for which it was collected, and applicable legal requirements.

Third-party providers, including Stripe, may maintain information according to their own legal obligations, contractual requirements, and retention practices.

Cookie durations vary by technology. Please consult our Cookie Transparency page for currently identified cookies and their typical durations.

14. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

Payment-card information submitted during checkout is processed through Stripe’s payment-processing systems. Using a specialized payment processor reduces the need for Black Jewell to directly handle complete payment-card credentials.

However, no website, Internet transmission, payment system, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by us or our service providers.

15. Your Privacy Rights and Choices

Depending on where you reside and applicable law, you may have certain rights concerning your personal information.

These may include the ability to request that we:

• Confirm whether we process personal information about you;
• Provide access to certain personal information;
• Correct inaccurate personal information;
• Delete certain personal information;
• Provide a portable copy of certain information;
• Limit or opt out of certain uses or disclosures of personal information; or
• Honor other rights provided under applicable privacy law.

These rights are not absolute. For example, we may be permitted or required to retain certain transaction information for accounting, tax, fraud-prevention, legal, or other legitimate purposes even after receiving a deletion request.

We may need to verify your identity before processing certain privacy requests.

You may also withdraw or modify consent to optional cookies using the Website’s Privacy Preferences controls.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

16. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under comprehensive consumer privacy laws.

Depending on the law applicable to you and whether Black Jewell is subject to that law, these rights may include access, correction, deletion, portability, and the right to opt out of certain processing involving targeted advertising, sale, sharing, or profiling.

Our use of advertising and analytics technologies may be treated differently under different state privacy laws. Where legally required and technically applicable, we provide privacy controls that allow visitors to limit optional advertising and analytics technologies.

Certain information involved in completing a transaction or providing a service you request may be exempt from some privacy choices or may need to be retained to complete the transaction, prevent fraud, maintain required business records, or comply with law.

We may need to verify a privacy request before completing it.

17. Do Not Track and Browser Privacy Signals

Some browsers provide “Do Not Track” settings or other browser-based privacy signals. There is not currently a single universally adopted standard governing all such signals.

Where applicable privacy law requires recognition of a legally valid browser-based opt-out preference signal, we will endeavor to process that signal as required by applicable law and according to the capabilities of our Website and privacy management systems.

You may also make privacy choices directly through the Privacy Choices controls available on the Website.

18. Children’s Privacy

The Website is intended for a general audience and is not directed to children under the age at which parental consent is required by applicable privacy law.

We do not knowingly use the Website to solicit personal information from children in violation of applicable law.

If we learn that we have collected personal information from a child in circumstances requiring parental consent and that consent has not been obtained, we will take reasonable steps to delete the information.

19. Third-Party Websites and Services

The Website may contain links to websites and services operated independently by third parties, including retailers, social media platforms, video providers, payment providers, shipping services, and other external services.

We are not responsible for the privacy, security, or content practices of independently operated third-party websites and services.

When you leave the Black Jewell Website or interact directly with a third-party service, we encourage you to review that service’s privacy policy.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Website, ecommerce operations, technologies, service providers, business practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Material changes may also be communicated through additional notices where appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact us:

Black Jewell Popcorn
417 Washington Street
Columbus, IN 47201
Phone: (800) 948-2302

You may also contact us through the contact form available on blackjewell.com.

22. Cookie Information

For detailed information about cookies and tracking technologies currently identified on the Website, including their providers, purposes, categories, and typical durations, please review our Cookie Transparency page.

You can also use the Privacy Preferences control available in the website footer to review or change your cookie selections.